My new proclaimed hobby is iphoneagraphy. I absolutely love taking pictures on my hipstamatic iPhone app. I’ve always been a sucker for photography, but the cost of a 35mm camera, lens’, film and the cost to develop is ridiculous these days. Digital doesn’t always do it for me.
Before a dear friend of mine left for South Africa we spent an entire day roaming around Pike Place Market taking photos, her on her new digital camera, and me on my iPhone. 
It was inspiring. Check out some of the pictures I took throughout this post.
My point is, this is the new way to engage your customer to encourage them to become a brand ambassador. Create contests for people to post photos of them with your product or utilizing your service. Reach out to people on tumblr or folks blogging about your brand and feature their dedication as a loyal customer.
Tap into emotional intelligence of your customer. They like to feel special, or even famous. Just last week I snapped a photo of a huge car fire on i-5 right outside my office and tweeted it to the local news station and they asked permission to feature it on their “viewer slideshow”. I was so excited about it, I tweeted it, made a facebook post about it and posted it on my gchat status. This had the potential to reach over 1,000 people, imagine what this could do for a campaign for your brand.
Utilizing applications such as Hipstamatic, Instagram, Shake-it photo, photobooth and making a live photo stream or contest on your web page can be an inexpensive way to engage customers and promote your brand. Whether through posting on Twitter or Tumblr, facebook or blogging about it. The possibilities are endless.
It’s about taking your social media campaign a step farther. Engage your customer. They like feeling special, just like you and me.
iPhoneagraphers are the new tweeps.
Now, a montage to the Hipstamatic camera 
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