If I knew all the words

As you may know I’m an avid tweeter. As I’ve begun my job hunt I’ve been up to the challenge of pitching myself and my skills via twitter! Now twitter has always been a good brain warm up by answering the questions “what are you doing?” in 140 characters or less– it is a challenge sometimes in how to find the right words.

Now pitching your skills to a potential employer is rather difficult in 140 characters. You have to do your research on what skills they are looking for in a potential employee and relay it to them- short and sweet! I like to compare this to the, now which seems much easier, Elevator pitch- where you have 30 seconds or less on an elevator ride to pitch to your boss your AMAZING ideas! I’d take 30 seconds over 140 characters any day! But for the time being it’s a fun way to get back into the groove of things!

Give it a try! What would you say to pitch yourself and your skills in 140 characters or less?

I used to always ask myself whether or not the skills I’m learning in school will be of any value to me once I am out in the real world. After reading David Reich’s blog my 2 cents about whether or not knowing social media makes you a better job candidate, I now have better perspective on what to focus on during my remaining time in college.

Now, after settling on after college plans, the daunting task of job searching is glaring me in the face. Reich suggests that knowing social media tools is a plus, but what it really comes down to is your ability to write clearly and concisely. Reich believes this skill is acquired though studying how media stories are written, coupled with good on-the-job training.

Though employers look for writing skill, there is more to the job. Employers look for candidates with good ethics, which may come from working in smaller agencies. Smaller to mid-sized agencies work hard to help their junior employees dive right in to all aspects of the business, creating well rounded PR pros.

More tips:

• get involved with extra-curricular activities, such as working with college radio, newspaper, or helping with marketing for a student organization.
• start a blog. Blogging is a good way to refine and improve your writing skills, while also showcasing your thoughts and ideas.
• dive into all forms of social media. even if you don’t participate on a regular basis, your knowledge of the different forms will help you in the long run.
• Interact with professionals. PRos (as My PR instructor likes to call them) are a great resource, and they are more than happy to help point you in the right direction. — Using Twitter has been a great way to interact with PRos. When I have questions about social media tools I throw up a question and they help provide resources to answer my questions.

It’s nice to know that the skills I’m learning will the the skills that set me a part from other candidates. Have faith and confidence in your skills as  a writer and an active consumer and participant in social media.

With graduation peeking its head around the corner, many of my fellow classmates of the Graduating Class of 2008 will be thrust into the real world to fend for ourselves. With millions of opportunities at our feet we will be battling one another for that perfect job. But how do you stand out from one Public Relations student to the next? Well it all begins with the cover letter.

Cover letters should be no more than 3-4 paragraphs. With employers looking at 50-100 cover letters they must be well written, concise, and tell the employer who you are and why YOU are perfect for this position.

Purpose of a Cover Letter

There are specific reasons for including a cover letter when submitting a résumé to a prospective employer. These include:

1. Identifying your reason for writing the employer
2. Linking major job requirements with your related past performance and experience
3. Demonstrating what you can do for the employer

Craft your letters to reflect what is appropriate for your audience and respond to the specific requirements of the position.

Characteristics of a Strong Cover Letter

• Addressed to a specific individual and position
• Verified correct spelling of recipient’s name and title
• Organized and visually pleasing
• Clear and concise in articulation of skills and interests
• Correct grammar and spelling
• Presented on high quality paper/envelope
• Ideally one page

Components of a Cover Letter

• Top of Page
  • Date
  • Salutation (Dear Mr. Jones)
  • Your Contact Information
• Introductory Paragraph (about you)
  • Specify why you are writing
  • Identify the individual(s) who referred you
  • Pay a compliment (perhaps they spoke in class)
  • Make a connection between you and the reader identify with the values and mission of the organization
  • Do research about the organization
• Body of Letter (About Me)
  • Do some personal marketing – elaborate on your strengths as they relate to the employer’s needs
  • Be honest – provide specific examples that demonstrate your knowledge and experience
  • Refer to your enclosed résumé
  • Wrap-up by identifying your potential contributions to the organization
• Conclusion (About We)
  • Reiterate your interest in the position and the organization
  • Suggest an action plan – request an interview
  • Identify the next step – your plans or your request for them
  • Indicate you will call during a specific time period
  • Provide additional contact information
  • Express your sincere appreciation and enthusiasm

  Here are a few examples and more focused cover letters.

Good Luck!

photo : the trial