I use tweetdeck. I feel like it offers easy ways to share photos, shrink links and organize your twitterverse.
I do still get on twitter.com to check out my new followers profiles and see who is following whom. But I don’t use twitter.com to post links or photos or my rants. I am curious how many people do still use twitter.com as their main platform for twitter, or what other twitter clients people are using.
So I did a little research, and this is what I found:
Around 46% of all updates are made directly on twitter.com according to Sysomos twitter report. Sysomos analyzed 500 milion tweets it collected over five months and found that TweetDeck is the most popular third-party client. TweetDeck has a comfortable lead with a 8.48% share of the market, followed by tweetie, Twitterific and Seesmic.
TweetDeck is the client of choice for Active twitter users.
TweetDeck doesn’t just have the largest number of users, it is also the tool of choice for the most active Twitter users. Sysomos analyzed the number of tweets posted by active users based on their primary Twitter application. On average, TweetDeck users send out 1.24 tweets per day, followed by Seesmic users (1.18 tweets/day) and HootSuite (1.11 tweets/day). Users of all the other popular clients like Tweetie, Twhirl and Twitterific update their status less than once a day. Those who prefer Twitter’s own web interface only send out 0.67 tweets per day.
Like many of you, I am becoming more and more obsessed with iphone apps and fun sites that interact with my friends, family, colleagues and neighbors. I’m on every social networking site you could imagine, twitter, facebook, myspace, Google BUZZ, linkedIN, Loopt and FourSquare.
Virtually, you could probably figure out where I am at all times. Which means, is my house empty? Am I a target? Could all of my tweets, updates and notifications be aggrigated into one site that informs the world I’m not home?
Pleaserobme.com is a site that is bringing awareness to those naive internet goers who are caught up in the excitement of new applications and are constantly letting the world know, “Hey, I’m not home, Please Rob Me!”
The site was created by three individuals who aren’t really out to get you robbed. Here’s how they describe the problem created by check-ins and the purpose of the site:
“The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home. So here we are; on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the Internet we’re not home. It gets even worse if you have ‘friends’ who want to colonize your house. That means they have to enter your address, to tell everyone where they are. Your address.. on the Internet.. Now you know what to do when people reach for their phone as soon as they enter your home. That’s right, slap them across the face.”
There are a few things you can do to protect yourself:
Don’t list your address ANYWHERE on the internet. If you even have your Resume posted somewhere online, make sure you blur out your address or remove it.
Don’t connect your FourSquare or Loopt to your twitter or Facebook status. By keeping these social media tools separate you avoid your exact location being broadcasted to 10x as many people.
Avoid including your phone number. This is also a search that is easy to conduct and find where you are and where you live, leaving your vulnerable.
So are Foursquare, Loopt, Google Buzz and all the others just sites that make us all easier targets? Location-sharing is becoming such a popular trend this year that it doesn’t seem likely that the site will do much to curb the behavior. If there is such a thing as safe location-sharing, however, I hope you practice it.
As the social media landscape expands, more organizations are taking advantage of the online tools available. There are thousands, and they are expanding as we speak. Anything from fundraiser support sites, to picture and video sharing to niche social networks that can expand your reach as an organization. One tool that I find very helpful is go2web20.net. This site provides an overview and ratings of thousands of Web 2.0 sites.
By taking the time to assess the social landscape in which your organization wishes to immerse in, you can identify key opinion leaders, the audience, and important topics in the conversation. Through assessing the conversation happening in different forms of social media you have the ability to pick and choose the right forum to your conversation. You must be picky when finding the right forum. There is no use having a conversation with people who don’t want to listen.
There are a few ways to find out what social media tools would be right for your organization to utilize in creating a presence online:
Research where your organization stands in all forms of mediums look on Facebook for support groups, on Youtube for videos, on twitter for organizations, competitors and supporters.
Listen to the Conversation Now that you’ve found forums with which your organization could fit into the conversation. Listen. See what others are saying about your product or service and assess the tone. If there is a negative tone, begin to strategist on how you can make negatives into a positive.
Narrow the Field Social media takes time. Don’t be too ambitious because if you begin to have a presence in a specific network and then become lazy and cannot keep up with it, you lose listeners and the point of getting involved in the social media sphere was to gain followers. Take a look at the possible tools you can utilize and assess their relativity to your goal. Then narrow the field.
Participate the hardest thing organizations will find is keeping up with all the forms of social media that are at its fingertips. Just because you are a part of Facebook or twitter doesn’t mean you’re actively participating in it. Make the effort, comment on blogs and message boards, tweet and reply to tweets participate in the social media and show a new audience that you’re doing everything in your means to make them a believer in your product or service.
I was inspired for this post by a friend and mentors blog PRos in Training. As a new professional I’ve been at my job for almost three months now, and I’ve been trying to find my footing and keep up with the routine that is work and attempting to have a social life outside of work. It’s rough, new city, new job, and trying to change my lifestyle. Things have been sacrificed in the process, the first thing to go, my blog.
At the end of last year I was teaching friends and younger underclassmen about the positives of blogging and engaging in social media and yet I’ve become lazy with it.
I’ve never been one to make New Years Resolutions, but I feel like this is something I was so passionate about not so long ago, I can’t let it die.
So my “Social” Resolutions for 2009 are:
Blog AT LEAST Once a week: I am very busy with work and other obligations in life, but that doesn’t mean on Sunday nights I can’t put aside an hour or two to blog as I’m watching TV.
Make a weekly Dent in my blog reader: I have over 1,000 unread blogs in my blog reader. It adds stress looking at all these unread blogs, if I make an effort to read atleast three aday I won’t have to press “Read All” and feel guilty for it.
Comment More: Enough said.
Tweet things other than personal things: I’ve gotten in the habit of using Twitter as a Facebook status. I got my job through twitter. This can be used as a much better tool than talking about the crazy person I’m sitting next to on the bus or to complain about my headache.
Hopefully I can hold myself accountable for these resolutions, but they will also get me back into the swing of things.
Just last week I officially accepted a position as an Assistant Account Executive at Doyle Dane & Bernbach (DDB) in the Issues & Advocacy department. I couldn’t be more excited to start!
Finding this position took a lot of hard work. I called on my UO instructor and friend , Kelli Matthews quite a lot in the past month for advice, multiple pep talks, and networking. If it were not for Kelli, I would not have received the opportunity to interview with DDB. Kelli reached out to a colleague of hers who was able to strategically place my resume in the right hands.
This resource helped to notify me of organizations that I may not have found by doing a typical Internet search. She was able to help me land a few interviews, which was great practice and experience. Although, this was not the way I received my position at DDB.
When I first started searching Kelli was nice enough to send out a tweet to see if anyone had any leads on jobs in Seattle.In less than ten minutes Kelli had a response from Nedra Weinreich who gave me my first lead with Alison Byrne Fields the SVP/managing director of the Issues & Advocacy Department at DDB. I pitched myself to her on twitter, which turned out to be the lead that got my resume in the door at DDB. Although the position I had originally interviewed for didn’t work out, my resume was still on the table.
About a month later I was contacted again by DDB for the position I accepted just last week. From the beginning I was told to be patient, that the job will come in time-and it did. It was all about reaching out to all of the resources I had at my fingertips and stepping outside of my comfort zone to make a relationship that lead to a job.
When job hunting, make sure you tap into all the resources you have at your finger tips- instructors, facebook, twitter, linkedin, indeed, family friends and relatives. But, also remember to thank them in the end. They are sticking their neck out for you, and deserve to be thanked for taking the time and effort to help you off into the working world.
So may I also take this time to sincerely thank Kelli Matthews for all the help and support in my job search, (especially for the tweet). And also to Nedra Weinreich for connecting me with Alison!
I cannot wait to see what this position has in store for me as I start in a new city as a fresh PR PRO!
As you may know I’m an avid tweeter. As I’ve begun my job hunt I’ve been up to the challenge of pitching myself and my skills via twitter! Now twitter has always been a good brain warm up by answering the questions “what are you doing?” in 140 characters or less– it is a challenge sometimes in how to find the right words.
Now pitching your skills to a potential employer is rather difficult in 140 characters. You have to do your research on what skills they are looking for in a potential employee and relay it to them- short and sweet! I like to compare this to the, now which seems much easier, Elevator pitch- where you have 30 seconds or less on an elevator ride to pitch to your boss your AMAZING ideas! I’d take 30 seconds over 140 characters any day! But for the time being it’s a fun way to get back into the groove of things!
Give it a try! What would you say to pitch yourself and your skills in 140 characters or less?
What are you doing? Can you tell me 140 characters or less? Try it on twitter a microblogging application. For those of you on Facebook it is much like a Facebook status. When I was first introduced to this application three months ago I didn’t truly understand the phenomenon of this site. Who cares what other people are doing, thinking or eating every waking moment of the day? I don’t have time to pay attention to random bits of information. People do everything from promoting blogs, suggesting resources, and talking about the book they just finished.
My instructor was shocked when she shared this application with our advanced PR writing class during our three week focus on social media. But soon I joined and became hooked. Soon after my classmates jumped on the bandwagon. After a video lecture from Aussie PR Pro and blogger Paull Young my classmates and I soon began following him on twitter and interacting with him.
Twitter became a great tool for us PR wanna-bees to ask questions and gain insightful feedback from the insiders. Soon other PR students from across the country were friending me and we were reading each others blog posts ( I even found my good luck charm Michael Allison) and we began friendly banter. I found that Twitter was a great way to have ongoing conversations and build relationships with PR students, Pros and get quick answers to questions and get pointers to useful links.
But Twitter can be used for more than just an update on what I just ate. You can:
Promote your Blog Post: Reach out and grasp an new audience. Not all of your followers have read your blog. So invite them through a tiny URL link that twitter provides for you.
Get updated on Breaking News: There are multiple twitter clients such as twhirl , which allow you to access twitter from your desktop. You have the ability to upload via mobile device, which means someone on the East coast could inform me of the latest secrets of LOST before I view it!
Interact with Professionals: Many of the bloggers that I had on my feed reader before I began blogging and tweeting are on Twitter. Now I have access to them and have the ability to pick their brain. It’s also been a great way to get a hold of my PR instructor!
Conduct Research: you can pose a question and get a response in an instant!
List job Opportunities: There have been multiple PR pros that have posted job opportunities through their own firm or company, as well as passing along the openings they stumble across themselves.
Pass along resources: Among my new twitter friends and my classmates, we’ve shared application deadlines, and good blog posts on how to make a podcast. The passing along of helpful hints from one PR lover to the next is the way we will make this profession a step above.
I’ve found myself as a Facebook-stalking college student to be checking twitter more than I have been checking Facebook. But it has also been a helpful educational tool. My first real interaction with twitter was on Super-Bowl Sunday. I was only following about four PR pros, but it was more interesting to sit and watch what they were saying about the advertisements, than actually watching the advertisements.
There are many great ways to use Twitter other than finding out what you ate for breakfast. Come see what all the tweeting is about!
Each Tuesday at 7 pm I find myself dressed in business casual sitting with 20-25 other PR students discussing our clients and ways to improve our relationships. Each time our student run firm meets I’m so thankful I decided to apply and have had this opportunity to work with local non-profits and experience a small firm with account teams.
Freshman through junior year I always heard about the firm, but never thought I was ready or qualified at all. Little did I know I just needed an interest in PR and I would learn most of it along the way. There are many things I’m slowly learning I wish I knew when I first came to school. I wish there was a future version of me sitting on my shoulder directing me where to go and what to do. So here are a few tips for the incoming class of 2012 who are interested in public relations.
-Take non-J classes. By taking courses that have to do with topics related to Journalism but are not in the school of Journalism or Communication will expand your knowledge of Journalism from the viewpoint of other careers.
-Get involved in organizations. PRSSA is a great example. Your college campus should have its own chapter, but there are other ways to get involved such as in clubs and student government. These organizations always need help when it comes to public relations.
-Apply for student-run firm. If your university has one, apply. And apply your sophomore year. The student-run firm always intimidated me, because I didn’t feel I knew enough. It doesn’t matter if you haven’t taken any PR courses you will learn through the experience of being a part of the firm.
-Get an internship during summer vacation. The more experience you have the more you will learn. Learning the ropes of a firm will set you ahead of the rest of crowd.
-Start experiencing with social media. There are many forms of social media out there (beyond Facebook). Try blogging, podcasting, twitter or ooVoo. These are tools PR pros are using on a daily basis. By reading blogs and listening to podcasts will help you to understand how to use these tools once you are our in the real world.
-Begin interacting with PR Pros. This can happen through experiencing social media. PR pros are out there to help you succeed. Use them as a tool and as a networking connection.
These are six tips I’ve found useful during my senior year. I wish someone had told me these things freshman year because they would have helped me be ahead of the game come senior year. So I hope these tips help!
I used to always ask myself whether or not the skills I’m learning in school will be of any value to me once I am out in the real world. After reading David Reich’s blog my 2 cents about whether or not knowing social media makes you a better job candidate, I now have better perspective on what to focus on during my remaining time in college.
Now, after settling on after college plans, the daunting task of job searching is glaring me in the face. Reich suggests that knowing social media tools is a plus, but what it really comes down to is your ability to write clearly and concisely. Reich believes this skill is acquired though studying how media stories are written, coupled with good on-the-job training.
Though employers look for writing skill, there is more to the job. Employers look for candidates with good ethics, which may come from working in smaller agencies. Smaller to mid-sized agencies work hard to help their junior employees dive right in to all aspects of the business, creating well rounded PR pros.
More tips:
get involved with extra-curricular activities, such as working with college radio, newspaper, or helping with marketing for a student organization.
start a blog. Blogging is a good way to refine and improve your writing skills, while also showcasing your thoughts and ideas.
dive into all forms of social media. even if you don’t participate on a regular basis, your knowledge of the different forms will help you in the long run.
Interact with professionals. PRos (as My PR instructor likes to call them) are a great resource, and they are more than happy to help point you in the right direction. — Using Twitter has been a great way to interact with PRos. When I have questions about social media tools I throw up a question and they help provide resources to answer my questions.
It’s nice to know that the skills I’m learning will the the skills that set me a part from other candidates. Have faith and confidence in your skills as a writer and an active consumer and participant in social media.
When I was first introduced to this application three months ago I didn’t truly understand the phenomenon of this site. Who cares what other people are doing, thinking or eating every waking moment of the day? I don’t have time to pay attention to random bits of information. People do everything from promoting blogs, suggesting resources, and talking about the book they just finished.
Each time our student run firm meets I’m so thankful I decided to apply and have had this opportunity to work with local non-profits and experience a small firm with account teams.
Reich believes this skill is acquired though studying how media stories are written, coupled with good on-the-job training.
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